(Onenewsnow.com) NBC has rejected a pro-life ad for the Super Bowl, citing its policy not to run ads involving "political advocacy or issues."
The 30-second television spot, a project of CatholicVote.org and financed by The Fidelis Center for Law & Policy, actually emerged just before the inauguration of President Barack Obama. Brian Burch, president of CatholicVote.org, explains there is nothing objectionable in its "life-affirming" message, which features ultrasound pictures of a baby in a mother's womb.
"The ad actually sparked so much interest, and we started getting e-mails and calls from people who saw the ad [and] wanted to try to put it on the air," says Burch. "And given the time of year that we're at, there began a campaign to put it on the Super Bowl."
Burch says his organization signed a contract with NBC to air the spot, and they were extremely happy -- "Until we were informed that NBC, in conjunction with the NFL, was rejecting our ad because it was a political or issue ad," Burch states, "and they said they have a policy against it."
He respects NBC's decision but says his group's pro-life ad is not divisive or confrontational and is not really political. It simply asks people to imagine the potential of every human life.
"And particularly one person's human life -- which I won't give it away. You'll have to watch the ad," he says.
Personal Reflection: The point of this ad is simple. Since Roe v. Wade nearly 50 million babies have been aborted in this country. There is no telling how many Einsteins, Mother Teresas, and future leaders have been lost in this holocaust. Case in point: Barack Obama. His own abortion would have been justified in the eyes of many given the poor circumstances he was facing in life. And yet he overcame those obstacles to become President. Ironically, Obama's own life is a testimony against the radical pro-abortion choice position he supports.